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A scoop of uncooked cookie dough is scrumptious, however as we’re all conscious, snacking on spoonfuls of uncooked cookie dough isn’t precisely a nutritious deal with. Fortunately, Deux is a brand new sort of cookie dough that makes it attainable to dig in and really feel nice. 

Sabeena Ladha, the founding father of Deux, created a better-for-you cookie dough. And sure, you may completely eat it uncooked. Her progressive strategy to cookie dough is greater than a deal with – it’s a approach to get extra important nutritional vitamins and minerals. Deux is the sort of useful meals you’ll wish to eat. 

In truth, it’s so good, you may take pleasure in it very first thing within the morning. “We’re kind of trying to normalize eating cookies for breakfast,” Ladha shares. 

Deux was born out of a love of junk meals – and a love of wellness

“I grew up in a really small town in Texas… I ate the standard American diet. I ate Kraft mac and cheese for dinner, Oreos for breakfast,” Ladha says. “I just lived with this junk food surrounding me… My parents are immigrants. They didn’t necessarily know what good-for-you foods were and what they consisted of, and we didn’t read any nutritional labels.” 

When she started working for Frito Lay proper out of school, Ladha was basically promoting “junk food” for a dwelling. Yet on the similar time, she was additionally beginning to focus extra on her personal well being and wellness. 

“I was on my own for the first time and taking charge of what I was eating. I had a blog (before blogs were cool), and I wrote about smoothies and cryotherapy; I got Pilates certified,” Ladha says. “It was kind of a dissonance that I had, almost like a guilt of, ‘Wait, what am I doing?’ I’m telling people to eat healthier, and then I’m here selling bad-for-you foods.”

Deux brings collectively Ladha’s love of these not-so-nutritious store-bought meals and better-for-you useful components. It’s sort of the right marriage, capturing the entire flavors you like in basic cookie dough with health-minded components.

It’s cookie dough, however higher for you

Deux isn’t only a scrumptious lineup of doughs, drips and different meals. Every one of many treats provided consists of useful components, that includes all the pieces from ashwagandha to elderberry to maca to mushrooms. 

These dietary powerhouses have been impressed by the COVID-19 pandemic. Ladha explains, “[During] COVID… I was taking a ton of supplements, taking zinc and elderberry and vitamin and turmeric and my probiotics. I got to a point where I was taking about 10 pills a day.” All of these dietary supplements left her trying to find a greater various.

“The original concept [of Deux] was a Famous Amos cookie, that kind of version of a multivitamin or supplement,” Ladha says. “It morphed into this edible, bakeable cookie dough.” 

But it wasn’t only a complete bunch of useful components in an easy-to-eat bundle that Ladha needed to offer. “Oftentimes healthy food tastes like cardboard, especially anything vegan or gluten-free,” she factors out. “It doesn’t taste very good, and then indulgent food, it just doesn’t make you feel well. How do we kind of marry those two things?”

All of Deux’s scrumptious merchandise are made with easy, high-quality components (and that features important nutritional vitamins and minerals). They’re vegan and gluten-free, too. While Deux’s cookie dough and Drip spreads aren’t precisely a 1:1 substitute for every day dietary dietary supplements, they’re a nutritious deal with. Thanks to the useful components, these health-minded meals may help you eat extra vitamins with out sacrificing taste – or enjoyable.

“We’ve got a ton of new flavors of cookie dough. Our customers are obsessed with these flavor drops that we do,” Ladha says. “We usually do them with a partner. [For example,] with Four Sigmatic we did our Space Brownie; we did a beauty cookie dough with Summer Fridays; and we have a couple of influencer collabs that are coming up.”

What’s subsequent? Well, Ladha hopes extra individuals begin digging into Deux for breakfast. 

“We’re actually almost repositioning the cookie dough a little bit, adding flavors that you might want for breakfast,” she says. “We’ll get a ton of DMs in the morning, and we’ll see that people are making a breakfast cookie… Or, they’ll have a scoop of it before a workout, or they’ll have it as a snack in the afternoon. It’s not just limited to dessert.”

Give this useful meals model a attempt for your self at eatdeux.com – and ensure to observe Deux on Instagram @eatdeux so that you don’t miss the following drop.