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Outside a cabin in Los Angeles final spring, Amy Kellner, a senior picture editor for The New York Times Magazine, confronted a conundrum. The prop stylist had ordered greater than 100 wildflowers in addition to proteas, tulips and synthetic flowers in order that the comic Seth Rogen, the topic of a canopy shoot, may lie down in them. But when the photographer, Chris Buck, took take a look at photographs from above, he realized that Mr. Rogen’s facial options would seem distorted from that angle. So Mr. Buck got here up with a fast resolution: String the blooms on rooster wire, held up by clamp stands — and ask a standing Rogen to stay his head by. “He was game,” Ms. Kellner mentioned.

The shoot with Mr. Rogen is simply one of many dozens of bold, stylistically creative picture shoots that usually seem within the journal annually, seemingly effortlessly. But behind the scenes, weeks of preparation go into shoots, which can take so long as 4 hours, contain greater than a dozen folks and lead to lots of of outtakes. Here’s a take a look at how they arrive collectively.

Preparation for a photograph shoot can take wherever between every week and three months. The first step is a brainstorming assembly with the journal’s artistic group, led by Jake Silverstein, the editor in chief, Gail Bichler, the artistic director, and Kathy Ryan, the director of images. For the session about Mr. Rogen, Ms. Kellner and Mr. Buck brainstormed for every week earlier than proposing a few dozen ideas. Their concepts included photographing Mr. Rogen in a teddy bear costume, along with his head in a jar and even with a flock of woodland creatures, presumably with a skunk on his shoulder as a nod to marijuana (Mr. Rogen is the co-founder of a hashish firm).

Once everybody has agreed on an idea, the artistic group then works with the photographer to refine the concept — which can evolve till the day of the shoot.

A celeb may know the idea of a shoot earlier than stepping on set — however generally, the concept is a shock, or the plan adjustments. “You want to capture their personality, but you sometimes don’t know what that is until you meet them,” mentioned David Carthas, a photograph editor for the journal. “That’s the challenge.”

Before a shoot, picture editors attempt to be taught as a lot about their topics as doable, together with how a topic has beforehand been photographed, to make sure that the idea is recent.

“People have no idea the research it takes to create original photography,” Ms. Kellner mentioned.

The artistic group does no matter it takes to convey an idea to life. Each picture shoot presents it’s personal challenges, and the group should adapt rapidly. For instance, Ms. Kellner mentioned that, for a canopy shoot with the “Better Call Saul” actor Bob Odenkirk, the photographer, Zachary Scott, drove a barrel cactus 14 hours from his yard in California to the shoot’s location in Albuquerque. Mr. Odenkirk ended up speaking to, dancing with and — finally — sitting on the cactus for a photograph. (There was a small, clear piece of plexiglass between him and the cactus.)

Even the photographs that stem from spur-of-the-moment concepts on set solely occur as a result of the artistic group has achieved the analysis and developed an aesthetic earlier than the shoot, Ms. Ryan mentioned. “You create your own luck,” she mentioned.

Though the group will at all times take some standard portraits, it’s the dangerous images that often land within the journal. “We have to take chances. We go in prepared and then the magic happens; then you’re ready to embrace the spontaneous,” Ms. Ryan mentioned.

For instance, the artistic group and the photographer Arielle Bobb-Willis had a imaginative and prescient for a monochromatic shoot for Billie Eilish’s cowl of the March 2020 situation. Ms. Eilish was wearing all inexperienced (together with her inexperienced hair) and was photographed in entrance of a inexperienced background. She was finally captured in an uncommon pose: bending backward.

“Arielle is amazing with choreography,” mentioned Mr. Carthas, who produced the shoot. He mentioned that she and Ms. Eilish obtained alongside properly on set, which is why Ms. Eilish felt comfy sufficient to maneuver round and pose the way in which that she did.

But even with a shoot that’s extra minimalist in nature, a talented photographer is aware of how you can pivot primarily based on the topic’s temper, as Ruven Afanador, a Colombian-born photographer identified for his elegant, fashionable portraiture, did when he captured Ruth Negga for the December 2021 Great Performers situation. Ms. Negga, who was fairly playful on set, ended up being photographed with a curly mustache, which her make-up artist had drawn on her face with an eyeliner pencil.

“Sometimes these take tremendous planning,” Ms. Ryan mentioned of picture shoots. “And other times, someone has an unexpected, lovely idea we can build on.”