“I was in school in Long Island, at Hofstra, and I interned at Women’s Wear Daily. I took another one at Marie Claire, and I was horrible at both of them, to be honest. Then when I graduated, I couldn’t find a job; the 2008 crash probably had something to do with it. But I kept in touch with the girls at both places and was doing odd jobs to stay afloat so I wouldn’t have to move back to Nowheresville, Massachusetts. I wrote articles, tried to freelance as much as possible, and tried to get my name out there. I was about to move back home; it was my lowest moment—I was like, “I’m over this. I can’t do this.” I used to be residing in Queens subsequent to the airport, simply over it. I obtained an e-mail, and this girl was like, ‘We’re on the lookout for somebody at Vogue, are available,’ so I ran there, and I’ve been there ever since.

CAREER
I do a bunch of various issues. I largely write for the net and do superstar developments and pattern watching, which is probably the most enjoyable factor for me. I cowl style in Central Asia and Eastern Europe and do profiles on native stylish freaks. I used to be cleansing out closets for some time, pre-pandemic. I began cleansing out closets for my former boss, Sally Singer, who is likely one of the first individuals I really feel like was on Into the Gloss, which is loopy. I examine her on this website earlier than I began working for her. So I began cleansing out closets across the workplace, phrase unfold, and it grew to become exterior of the workplace.

The pandemic hit, so I couldn’t try this anymore. So in the future, I used to be like, ‘Screw it, I guess I’ll simply do one thing on Instagram.’ At this level, lots of people had Instagram reveals. You click on, and somebody’s doing a reside. I used to be like, ‘I’ll simply do it.’ It’s fascinating as a result of the closet is your gateway into studying about somebody, and I’ve been in conditions earlier than the place you’re in somebody’s closet. You get to the intimate storytelling stage. I don’t have contact with these ladies exterior of this, so it was fascinating to see how the garments are a automobile for storytelling. That’s the way it began.

I simply relaunched just a few days in the past. By that, I imply making my Instagram extra energetic. Already, I’ve gotten requests to come back again and do individuals’s closets. It’s numerous handbook labor. I carry these items, and it’s loopy again ache. I had numerous again ache on the top of closet cleaning. But, I prefer it, and I get pleasure from studying about individuals by their garments and serving to them pare again, and placing garments again into the universe for different individuals to put on.

SKIN
I’m a pharmacy lady. Living down the road from a CVS, I used to be raised on these merchandise. I’ve gone by phases earlier than the place individuals ship me stuff, and so they need me to strive it, or my pals try stuff, and possibly I’ve tried issues that I wouldn’t have tried earlier than, however I all the time return to just about what I’ve been doing since highschool. Back within the day, I began utilizing the Neutrogena Facial Cleansing Bar that’s virtually a darkish honey shade, and I’ve been utilizing that since highschool. I try this, after which I simply began utilizing toner this 12 months. I take advantage of Thayer’s Witch Hazel. Then, I’ll placed on some cream. Things I’ve began doing in my grownup life are utilizing sunscreen, so I’ll use Supergoop. I take advantage of their vitamin C-infused sunscreen for my face, the Supergoop! Daily Dose Vitamin C + SPF 40. I take advantage of the Supergoop! PLAY Everyday Lotion on my physique. I take advantage of Retin-A so I’ve to consistently reapply sunscreen.

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I attempt to do a gua sha to wake my face up as a result of I’ve a puffy face generally. I take advantage of the metallic one from FaceGym. If I eat numerous salt or exit for a scorching pot the evening earlier than, I’ll get up, and you’ll see that my eyelids are very puffy. So I’ve an ice masks I obtained in Paris at some loopy French pharmacy that every one these individuals go to. I’d by no means been. You put the masks within the freezer, so I try this after which put it on my face. It’s so chilly. It’s good, and it wakes you up. You can discover them on Amazon for subsequent to nothing. If I haven’t got a masks, I’ll put ice cubes on my face…or a bag of frozen spinach. Basically something chilly. Then, I’ll begin slapping my face like a loopy particular person to get up and get the blood flowing. One factor that helps is that I all the time go for a run within the morning as a result of that loosens your physique up and brings you blood circulate. So I try this, slap my face lots, after which I’ll use face oil. My buddy gave me the Laurel Wolfberry Chia Serum and I find it irresistible however I’m not choosy about face oils. When I run out of this, I take advantage of a Mad Hippie one a former magnificence editor at Vogue really useful to me (shout out Akili King!). So I’ll therapeutic massage the oil in and attempt to recreate what they do at Face Gym. That’s one thing that I do. That’s my one grownup factor that I obtained to a sure level, and I used to be like, “I guess I’ll start taking care of myself.”

I am going to Face Gym as soon as a month, possibly twice. It’s a deal with, although, as a result of it’s fucking costly. They knead my face in a method I am unable to replicate. But when I’m alone…I’ve to attempt to do it myself. I undoubtedly dropped a fairly penny on their face software package deal deal. One factor is the Purelift Pro and it sends electroshocks into your face and tightens the muscular tissues. I take advantage of that like thrice per week after I get up. I take advantage of it with a Costco-size tub of aloe. If I get stopped on the airport and TSA inspects my bag, I’m normally yelling “It’s not a sex toy, I swear!” I’ve Nivea Cream within the blue tub that I take advantage of. I take advantage of Vaseline on my eyes earlier than I am going to mattress, I realized this from TikTok.

If I’ve a blemish, which is the manicured method of claiming I’ve a freaking pimple, I’ll use the Mario Badescu Drying Lotion, after which I’ve some generic pimple cream. Whatever I can discover, or no matter’s most cost-effective. I’ll additionally use Chistaya Liniya Facial Scrub. It’s an excellent tremendous apricot scrub. I purchase these in Ukraine on the supermarkets and I normally come again with just a few bottles of it in my suitcase yearly. When I’m getting low, I slice the tube in half and simply take out the rest. This is my final tube of it.

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HAIR
On my hair, I take advantage of Garnier. I’ve been utilizing that without end. I find it irresistible; I swear by it. I’ve been utilizing these merchandise since highschool. I keep in mind loving the commercials and I used to be transfixed by the inexperienced packaging…so contemporary and clear. Obviously, it made an impression. I wash my hair daily from figuring out, despite the fact that I ought to reduce that down. I needed to get the VO5 the opposite day as a result of I didn’t have time to go to the pharmacy and get the Garnier, however no matter. I used to blow dry it, after which I used to be like, “I don’t care. I don’t have to do this anymore.” It appears to be like unnatural after I straighten it. I’ve a Moroccanoil that I put in. I’ve had the identical bottle of oil for 5 years. Honestly, if I’m touring and have none on me, I simply use a face oil on my hair. I’ve the Aussie Mousse, which I like, and I simply put a little bit bit on my hair and scrunch it generally. Sometimes I don’t.

For haircuts, it’s loopy as a result of I had a hookup at Julien Farel, who gave me these loopy thousand-dollar haircuts. I did it for a narrative just a few occasions, which was superb. It was a supermodel haircut, however the pandemic occurred, and I finished going. Then, for some time, I went to B’s Beauty Salon. This man Tony will do your hair for 40 bucks. Then, I simply stopped getting my hair reduce altogether, and I went again dwelling to Massachusetts, and there’s this lady, Jill, who does it down the road from my mother’s home at Glow Salon. I pay 40 {dollars} for a blunt reduce, and I’m good. That’s all I’ll do—nothing horny right here.

I get pleasure from studying about individuals by their garments and serving to them pare again, and placing garments again into the universe for different individuals to put on.

MAKEUP
For my make-up, I obtained this Chanel Foundation at my buddy’s magnificence sale. I combine it with a Fenty Foundation. I combine it within the palm of my hand to dab on a crimson spot. I’ve a water-resistant eyeliner from Covergirl, after which if I’m feeling actually freaky, I’ll curl my eyelashes and placed on some waterproof mascara. It’s from L’Oréal. Usually, I attempt to put on make-up after I’m going into the workplace, however generally I gained’t. If you need me to come back in, that’s what you’re going to get.

For lips and blush, I take advantage of the lipliner Rimmel Lasting Finish. Honestly, I will need to have purchased this years in the past as a result of the label on it has fully light. I assumed this was a Kylie Lipkit factor till I appeared it up simply now…hopefully, it is not expired. For lip gloss, I’ve this bizarre factor from a French pharmacy. I do know nothing about that nation, however it’s principally Vaseline in a pink tube. Everyone was like, “You need to get this,” and I’m like, “This is Vaseline.” But I prefer it, and I began placing it beneath my eyes at evening as a result of I learn that it was good for it. I tweeze my eyebrows myself. I used to have them lots thinner, after which I used to have them actually bushy. But now I simply clear them up.

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BODY + WELLNESS
In the bathe, I take advantage of an enormous crimson bottle with a pomegranate scent. It has microbeads in it, which I feel is horrible for the setting, or so I’ve heard, however that’s what I’m utilizing. I’ve a loofah that I take advantage of. I don’t actually use physique lotions or oils.

I clipped my nails yesterday. I ought to get them completed as a result of it’s good, however I don’t use polish as a result of it chips a lot, and I find yourself ruining it. I do it if I’m going to an occasion or one thing; when do I even try this anymore. I’ll get a buff if I’m feeling dangerous.

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For perfume, I take advantage of Clinique Happy. A highschool factor I’ve by no means let go of. I truly wrote an article for Vogue about it. And, Gucci Rush, it smells like a saucy, sweaty evening out. I particularly put on this for after I do hookah. I liked the campaigns for this.

I am going for my run within the morning, and truthfully, it’s the perfect factor for me. I used to be ingesting lots at one level. I shouldn’t have been ingesting that a lot, however being in media, there’s a tradition round ingesting. You exit to dinner, and there are drinks; you exit with coworkers and simply need to gossip, and there are drinks. It’s all the time there. At one level in 2017, I used to be ingesting lots, and it was affecting my work, my sleep, and my psychological well being. I used to be lowkey tremendous depressed, and I feel it was as a result of alcohol interrupts your sleep. I appeared actually dangerous, and I already obtained puffy. I did a earlier than and after for an article, and I appeared nuts from all of the alcohol I consumed. So I finished ingesting chilly turkey and didn’t contact it for 2 years. Then, I began having one as soon as a month or on an important day. I stored it tight, so I finished ingesting, after which I began working. I am going each morning, and that’s like my meditation. If I don’t do it, I can really feel numerous pent-up power in the course of the day. This simply helps me settle myself. I feel it’s an important factor to me, for positive. I can’t do meditation.”

— as instructed to ITG

All photographs taken by Alexandra Genova in New York City