Online clothes retailer Fashion Nova has been hit with backlash for stocking a barely-there bikini that critics declare is inappropriate for the seashore.

The “Butterfly Babe Thong 2 Piece Bikini” — which at present retails for $11.99 — went on sale over the weekend, with the skimpy swimwear shortly attracting consideration for all of the unsuitable causes.

Fashion Nova shared a photograph of the raunchy garment to its official Instagram account on Sunday, captioning: “Well, This Will Leave An Interesting Tan Mark. ⁠Our Bikini Will Have Everyone Feeling A Little Extra Hot This Summer.”

While the blue bikini prime didn’t elevate any eyebrows, the matching bottoms shocked buyers with a skinny piece of material barely concealing the mannequin’s personal elements.

Fashion Nova has been blasted for promoting a skimpy “Butterfly Babe” thong bikini that encompasses a butterfly diamante instead of cloth simply above the crotch space.The fast fashion retailer shared a snap of the skimpy garment to its official Instagram account on Sunday.The fast-fashion retailer shared a snap of the skimpy garment on its official Instagram account on Sunday.Jam Press/Fashion NovaThe bottoms feature a thin piece of strong at the back, exposing the wearer's bare behind. The bottoms function a skinny piece of string on the again, exposing the wearer’s naked behind. Jam Press/Fashion Nova

The meager bottoms featured a diamante butterfly instead of cloth simply above the crotch space, with one detractor declaring that Fashion Nova may have wearers arrested for “indecent exposure.”

Other haters chimed in, with one blasting: “What is with this style?!? May as well be naked.”

Another raged that the swimwear was pointless and that bathers ought to “just swim bottomless at this point.” Several others acknowledged that the bikini ought to solely be worn within the bed room, and wasn’t applicable for any out of doors use.

Elsewhere, one other Instagram consumer mocked the fast-fashion label over the risque garment, sarcastically stating: “Perfect for the family pool party.”


Fashion Nova has but to answer the furor, and it’s unclear whether or not the controversy has translated to robust gross sales for the model.

However, there have been some Instagram customers who admired the daring bikini, claiming they needed to have it of their wardrobes.

“I need!” one cooed, with one other stating: “Definitely adding to my wish list.”

The “Butterfly Babe” bikini just isn’t the primary skimpy piece of swimwear to trigger controversy this 12 months, after Chinese retailer Shein was criticized for a equally revealing quantity.

And, in May, Coco Austin, 43, was blasted for sporting a thong bikini to a household water park within the Bahamas, with dozens of detractors saying it was “inappropriate.”