The small, handheld system is definitely a part of Medicube’s effort to carry the most effective of Korean skin-care improvements on to your toilet — irrespective of the place on this planet chances are you’ll be or what your stage of skin-care experience is. 

Kim began Medicube again in 2014, and its merchandise have since gained Allure Korea Best of Beauty Awards and rely dozens of Ok-pop stars as followers. Over the previous eight years, “I tried to develop better and better products for skin, but at some point, I felt like there’s a limit to what you can do with skin care,” Kim tells Allure in his first-ever U.S. interview. 

Many dermatologists from right here to South Korea will inform you a similar factor too. Once, whereas interviewing a dermatologist in Seoul, they admitted that no skin-care product is really as efficient as a laser therapy. With this in thoughts, Kim started researching what precisely Korean celebrities do to care for their pores and skin past their product regimens, he says. 

Medicube owns a dermatology clinic in Seoul’s Gangnam neighborhood, so Kim additionally labored instantly with dermatologists to seek out out about Korea’s hottest in-office procedures, like Ultratherapy, InMode, microneedling, and acupressure massages. Curious about how precisely all of them labored, Kim even tried all of them out for himself. “I wanted to see if they were actually more effective than our skin-care products,” he says. In the method, he realized simply how drastically electrical stimulation can enhance pores and skin. From there, Kim had a mission to carry the most effective skin-care know-how that Korean celebrities swear by for clear, glowing complexions to at-home skin-care routines. 

Of course, Kim acknowledges procedures finished at dermatology clinics are extraordinarily efficient. He’s additionally nicely conscious that the at-home skin-care system trade is nothing new. However, “not everyone can afford the time and money to get [in-office treatments] done,” he says. “And a lot of at-home devices that are already on the market have mostly a placebo effect.” 

Plus, the Food and Drug Administration (FDA) does not even do its personal testing on American at-home skin-care instruments, so many have unsubstantiated claims for his or her efficacy, in accordance with Corey L. Hartman, MD, a board-certified dermatologist in Birmingham, Alabama. “[The FDA is] relying on existing testing, plus what the company provides as testing,” he beforehand informed Allure.