The “Dairy State” will proceed to host the world’s elite CrossFitters for the foreseeable future.
The 2024 CrossFit Games will proceed to happen in Madison, WI, per a Wednesday, Jan. 25, 2023, announcement from CrossFit HQ. The information comes on the heels of previous hypothesis that CrossFit’s premier contest might need discovered a brand new residence in Birmingham, AL. BarBend broke the information.
CrossFit CEO Don Faul provided illuminating ideas on the choice to maintain the numerous competitors in Wisconsin’s capital till at the least the mid-2020s.
“Our vision for the future is to bring the life-changing potential of CrossFit to more people, in more ways,” Faul stated. “The CrossFit Games are a focal point for our brand as we reach millions of people around the world, and an opportunity for our global community to gather and celebrate as we crown the Fittest on Earth. We’re thrilled to return to Madison, where we’ve been able to form an incredible partnership with the city and the local community.”
Madison, WI, has been the house of the CrossFit Games nearly yearly since 2017. The lone exception to that current historical past was in 2020 when the Games happened in Aramos, CA, resulting from conflicts from the early parts of the COVID-19 pandemic. Most of the competition in Madison happens in and across the Alliant Energy Center — a conference and leisure area for a lot of occasions within the close by space.
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In May 2022, CrossFit HQ had beforehand famous that the 2023 version of the video games can be the sixth and remaining iteration in Wisconsin because the group seemed to future websites and potential enlargement. Those plans have now clearly shifted in the intervening time.
Staying in Madison will doubtless see the CrossFit Games proceed to behave as a boon to town’s financial system and surrounding space. Per an early August 2022 report from The Cap Times, the competitors “has consistently generated around $12 million in economic activity in each of its recent years.” At the time of this writing, it’s unclear how a lot the 2022 iteration — which noticed Tia-Clair Toomey and Justin Medeiros seize the Women’s and Men’s Individual titles, respectively — made in income for town.
“CrossFit and Madison have a very special relationship that we are honored to continue for yet another two years, and I know our businesses and residents will welcome CrossFit back in 2023 and 2024 with open arms,” stated Destination Madison and Madison Area Sports Commission Vice President Jamie Patrick in the identical press launch. “As we saw during last year’s Games when thousands of people rallied behind an athlete to propel her to the top of the Wisconsin State Capitol stairs, CrossFit athletes, fans, and the Madison community are in this together every step of the way.”
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Down the road, CrossFit’s tentpole occasion may certainly be positioned elsewhere. For now, with Madison already well-prepared to host among the fittest athletes on Earth, it appears the general logistics of the state of affairs made it make sense to remain in Wisconsin.
In the speedy purview, the 2023 CrossFit Open will start on Feb. 16, 2023. From there, it’ll be full steam forward for the 2023 aggressive season.
Featured picture: @crossfitgames on Instagram