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“Hi! I’m Ife Obi (@ife_o)! Four years ago, I transitioned from selling and marketing video games to being a “wellness culturist.” The wellness of myself, my household and my group has grow to be my life’s mission and so I launched a wellness model, The Fit In. We have three health studios offering completely different motion choices for the residents of the largely Black & Brown communities in East Brooklyn together with pilates, energy coaching and barre. We’ve additionally launched our personal wellness merchandise to deal with the problems impacting our communities at larger charges. I’m additionally a lead teacher and coach within the studios, the top of promoting, chief innovator, handyman, janitor and all of the issues solo-entrepreneurs are for his or her enterprise.

Because of my career, which implies I’m booked, busy, and transferring repeatedly, I see magnificence as pure. With The Fit In, I preach physique acceptance and treating the physique we now have with kindness. I really feel the identical about pores and skin and hair. Because I’m continuously in movement, I want my pores and skin and hair to breathe which implies not layering it with product however nonetheless remaining wholesome and moisturized. I additionally want issues to be quick, which means minimal work. Natural with a bit sparkle is how I strategy magnificence.

I might say my appreciation for magnificence comes from my mother. Really as a result of she by no means wore make-up aside from perhaps a lip. She saved her hairstyles straightforward as a result of she labored two jobs and didn’t have time for fixed styling. So I suppose my lack of coaching or publicity to sophisticated magnificence routines helped me respect the pure magnificence in individuals and in myself.

My philosophy is, deal with your physique effectively and let your pure magnificence shine by means of.

I’ll begin with bodycare since that may be a massive a part of my world. I transfer my physique, indirectly, six days every week. I like conserving my physique robust and wholesome by means of energy coaching modalities particularly working with kettlebells and doing pilates. It helps to maintain my physique wholesome by conserving my bones robust, joints cell, and muscle tissues developed. Complimenting that, I feed my physique each day with a smoothie of collagen to take care of my muscle tissues and feed my pores and skin and hair, after which I exploit our personal Making Moves Digestive Supplement to assist preserve good intestine well being. Because I’m coaching individuals 36 hours every week along with my very own coaching, I want the occasional topical ache reliever for sore muscle tissues. I like to make use of Noirebud’s CBD Butter as a result of it’s soothing and goes on easily.

Coconut Oil and shea butter are what I exploit as my each day pores and skin moisturizers. Right after a sizzling bathe, I’ll use my whipped shea or cocoa butter from Black Girl Long Hair, particularly throughout the colder NYC days or I’ll simply throw on some coconut oil throughout the steamier seasons. For my face, after washing with Buttah Skin’s Gentle Cleanser which I like due to its lightness and doesn’t dry me out, I moisturize with their CocoaShea Revitalizing Cream. On sunny days, I’ll use Kiehl’s Ultra Facial Moisturizer with SPF 30 to maintain my face hydrated and guarded.
I’ll solely placed on make-up if there’s a photoshoot coming and even with that, I maintain it minimal like my mother did specializing in the lips. I like to make use of NCLA Beauty Lip Scrub to maintain my lips comfortable adopted by my Kiehl’s Lip Balm. Then when it requires a bit sparkle, I’ll add a pop of lip colour and bronzer or blush from manufacturers like ColouredRaine and Marena Beaute.

Again, due to my life-style, I want my haircare to be fast and straightforward. I have to maintain my scalp and hair clear, however moisturized. In between stylist visits, that are each few months, I like to make use of Prose’s custom-made hair-care system. While my hair is pure, I colour my hair typically and the system retains my hair wholesome and comfortable. In between washings, I’ll sometimes use pure shea butter or coconut oil to moisturize my pure hair.

One factor my boyfriend and I’ve dedicated to is one getaway a month. It could be a staycation getaway or a full tropical escape, however both means it’s vital to have a second to flee for a minute and reset. I even have moments within the day the place I flip off fairly actually. No cellphone, no laptop computer, simply me and perhaps some Real Housewives on the TV.

Bed-Stuy is a continuing inspiration. Walking round The Stuy, particularly in the summertime, is like no different place. It’s such a vibe and actually is a Black Business Hub. We have superb wellness companies within the neighborhood, particularly these run by Black Women like Happy Buds, Life Wellness and The Fit In, in fact. My group continuously conjures up me to do extra for them as a result of they are surely one of the best group on the planet.”