If you have been scrolling the astrology-obsessed corners of Instagram and TikTok (a.ok.a. #AstrologyTok) this week, then you definitely’re most likely properly conscious {that a} uncommon Strawberry Supermoon is on full show. If you are like us, you would possibly even take some magnificence inspo from the celestial physique — and our present perfume obsession is, ahem, fairly on-the-nose.

Fragrance model Snif partnered with The Goodtime Hotel — co-owned by David Grutman and musician, artist, and Humanrace founder Pharrell Williams — and its on-site pool membership Strawberry Moon (named for the lunar occasion) to formulate a scent that is all too good for a protracted weekend spent beneath the moon. Strawberry Moon captures that distinct olfactory mix of solar, sand, and the luxurious seashores lining the Miami Beach coast.

I not too long ago scrolled by numerous astrology and perfume followers buzzing about it on TikTok. “It smells The Good Place encapsulated in a bottle, but make it retro midcentury modern,” mentioned TikTok person @thegreyordinary, whereas @savannahsniffs described it as “the Miami nightlife after you just spent your day in the sun.” After attempting (and loving) the perfume myself, I reached out to Snif cofounder Bryan Edwards to study extra.

“Miami has an incredible energy you cannot find anywhere else — we wanted to match that energy with a scent experience that’s bright and vibrant,” remembers Edwards. The layering of zippier notes (like pink pepper and bergamot zest) atop elegant parts (reminiscent of jasmine and leather-based) was supposed to “strike the perfect balance of playful and classic.”

Upon the primary spritz, that is precisely what I obtained: a clear but glamorous perfume you would possibly discover pumping by the vents of a glitzy lodge foyer. Saffron and amber woods deliver a sunny heat to the system, giving me that serotonin hit that solely a day on the seashore normally can. 

As I periodically returned to the perfume on my wrist all through the day, it jogged my memory of the entire five-star expertise: laying in a shady cabana with a fruity cocktail with a heat, recent towel beneath my damp bikini, which is slowly drying because of a floral-tinged breeze blowing throughout the pristine swimming pool. And based on Edwards, fragrance’s packaging is as design-conscious because the extravagant resort that impressed it.


“It was an interesting creative challenge for us,” Edwards admits. “When designing the bottle for the fragrance, calling back to the aesthetic of the hotel and poolscape was a major priority for us.” One intelligent instance: the highest of the bottle is a nod to the pastel parasols that line Strawberry Moon’s pool.